Pricing
Every plan includes booking, the walk-in queue, checkout with Tap to Pay, reminders and review requests. Try any plan free for 14 days — no card.
Solo pros and small shops getting off paper.
$49/ month per location
Start free — 14 daysBusy shops that want marketing on autopilot.
$129/ month per location
Start free — 14 daysMulti-chair, multi-location and retail-heavy shops.
$249/ month per location
Start free — 14 daysMonth-to-month · No card for the trial · Cancel online any time · No marketplace commissions · Card processing via Stripe at a published rate · Extra texts and AI conversations billed at published per-unit rates.
| Feature | Starter$49/mo | Growth$129/mo | Pro$249/mo |
|---|---|---|---|
| Booking & calendar | |||
| Bookable team members | 1–3 | Up to 10 | Unlimited |
| Online booking pages & widget | Included | Included | Included |
| Walk-in queue & lobby display | Included | Included | Included |
| Deposits, card on file, no-show fees | Included | Included | Included |
| Waitlist auto-fill | Included | Included | Included |
| Messaging & AI | |||
| Included texts per month | 500 | 2,000 | 5,000 |
| Local phone number & missed-call text-back | Included | Included | Included |
| Ivy (AI receptionist) | Web chat | Web chat + SMS | Web chat + SMS |
| AI conversations per month | 100 | 500 | 500 |
| Jade (AI operator) | Not included | Included | With schedules |
| Call tracking & recording | Not included | Included | Included |
| Call scoring | Not included | Not included | Included |
| Payments & sales | |||
| Checkout, Tap to Pay, tips, split tender | Included | Included | Included |
| Memberships, packages, gift cards | Not included | Included | Included |
| Estimates & invoices | Not included | Not included | Included |
| Booth rent ledger | Not included | Not included | Included |
| Marketing | |||
| Review requests | Included | Included | Included |
| Workflows (rebook, win-back, birthday…) | Reminders only | All templates | All templates |
| Campaigns & “Fill my gaps” | Not included | Included | Included |
| Loyalty & referrals | Not included | Included | Included |
| Hide “Powered by Emerald CX” | Not included | Included | Included |
| Products & operations | |||
| Products at checkout | Included | Included | Included |
| Drop-off orders & online shop | Not included | Not included | Included |
| Purchase orders & reorder forecasting | Not included | Not included | Included |
| Multi-location stock transfers & reports | Not included | Not included | Included |
| Pipelines | Not included | Not included | Included |
| API & webhooks | Not included | Not included | Included |
No. The 14-day trial doesn't ask for a card, and it includes every Pro feature so you can try everything. If you decide to stay, you pick a plan and add a card then.
No. Every plan is month-to-month, priced per location. You can cancel online from Settings → Billing in fewer clicks than it took to sign up.
No marketplace, no commission on your own customers — ever. Card payments go through Stripe at a published processing rate.
Extra texts and AI conversations are billed at published per-unit rates. You can see usage any time in Settings → Billing → Usage.
Yes. Import customers, services and upcoming appointments from a CSV export with presets for the common tools. Imported customers keep whatever texting consent they gave you — we don't assume marketing consent.
Pick your industry, and your services, reminders and booking page are ready in about fifteen minutes.
No card required · Month-to-month